Thursday 29 November 2012

British Wedding Fever Hits France


The Kate-effect is taking France by storm

An unexpected trend is emerging in the land of l’amour. Today’s French couples are increasingly ditching the wedding traditions of their homeland for the Anglo-American customs of tiered wedding cakes, bridesmaids and bigger budgets. The so-called ‘Kate effect’ has taken France by storm and French designers have been inundated with requests for bridal gowns and bridesmaid dresses inspired by the royal wedding. Not only that but the popular period drama, Downton Abbey, is said to be partly responsible for the craze, triggering an increase in the popularity of veils and gloves. Favours (small gifts given to guests at a wedding) are another element of the British wedding that are said to be catching on on the other side of the Channel. And the traditional French wedding dessert, the ‘croquembouche’, a towering pyramid of profiteroles is being exchanged for tiered sponge cakes.

But what is it about British-style weddings that appeals? Some think it is the effect of films like Four Weddings and a Funeral and Love Actually, whereas others see it as a move towards modernity. Parisian TV director Celia Riviere explains, "British style is seen here as fun and a little bit quirky, not so traditional," she says. So is the traditional French wedding at risk? Riviere doesn’t think so. "I guess British-inspired weddings are very much the style of my generation. I can see them remaining popular. But I don't know if our children will also choose these fashions."

Read the full article at www.bbc.co.uk/news/magazine-20411273



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