The new way to deter cold callers

Cold calling is a massive pain for people living in the UK. What's more, they always manage to get you at the wrong time, and it's always about something which is of no interest to you at all. First it was timeshares and now they've moved on to PPI, and they just won't stop.

One rather cunning British man thought of an excellent way to deter these intrusive callers. He set a premium rate number from which he receives 7p/minute when people call him. Not surprisingly he is more than happy to speak with them now and encourages them to keep talking. 

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Photo: courtesy of BBC